Hi, I'm Josie! Research leads, design follows. Building experiences that are intuitive, fluid, mission-focused & authentic.
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As a UX researcher, designer & strategist with over seven years of experience, I work to create a more human and connected world by conceptualizing, researching, testing, and designing products and services.
Pittsburgh born. North Carolina based.
Featured Work
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My Process
01/Discovery
Every project starts with discovery, a kind of kick off to understand what is being envisioned for the project. What is working, what could be going better, followed by in-depth research, both primary and secondary.
The best way to create a product that is meaningful and innovative is to understand the audience, the overarching business goals and the user pain points.
02/Strategy
Next comes strategy, where correct goal setting comes into play.
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Here, we can determine product features and estimate the scope of work that will provide optimal business impact as well as design solutions that fit into problem areas. There has to be a path created for success for the product, website or app.
03/Design
Now, we move into the fun part, the design of it all. This tends to happen in more than one step, resulting in more than one deliverable. ​
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Leveraging compiled research data and project objectives, we build a seamless, engaging, and desired expereince for the users, meeting goals and creating a level of delight and understanding.
04/Build and Launch
Finally, the long awaited unveil. We are ready to build! This happens when the clickable, fidelity prototype is handing off to developers. ​
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User Expereince Design is never really over, so after the initial launch, there is always room to learn and iterate.